Richard says "One of the many tools that are available to us to help better understand not only our preferences for communicating, but how other individuals prefer to communicate, is the Herrmann Brain Dominance Instrument (HBDI). Ned Herrmann developed the HBDI more than 25 years ago while he was working as a head of management education at General Electric.

With this information, you can better prepare yourself for communicating. If you know in advance the preference of the individual with whom you will be communicating, you will be more effective in delivering your message because you are now delivering it in a manner that person understands. Accordingly, he or she will be more willing to invest their time to listen to you."

The full article "Authentic and Effective Communication" is published on the Chief Learning Officer website.  Click here to read the full article.