When the world is in economic turmoil and your business is entertainment, it takes creative thinking to keep ahead of the game. Harrah’s Entertainment, a global provider of branded casinos with 85,000 employees working across six countries, has found that it can reach creative solutions to tough problems and address many major business issues by harnessing the power of “diverse-by-design” teams.

In the November/December 2009 issue of Diversity Executive Magazine, Fred Keeton, Harrah’s Chief Diversity Officer and Vice President of External Affairs, discusses how diverse-by-design teams that incorporate all aspects of diversity – including occupational, geographic, educational and cognitive diversity – are allowing the company to see new perspectives and find more innovative ways to solve its pressing business problems.

In a best practices article for CEO Diversity Leadership, he shares additional details about how Harrah’s assembles and leverages diverse-by-design teams, beginning with the Herrmann Brain Dominance Instrument® (HBDI®) as its assessment tool for uncovering cognitive predispositions. Download the article.