Case Studies

Look into the files of Herrmann International for real-life applications of Whole Brain® Technology™ best practices.

ABC Pharmaceutical Company

ABC Pharmaceutical is a leading player in the pharmaceutical industry, employing approximately 43,000 people worldwide and marketing in 146 countries. Learn how ABC used HBDI® Whole Brain Technology® to reduce learning and development cycle times of its new graduate sales reps from 24 months to 7 months.

August Home Publishing

By using the HBDI® and Whole Brain Technology®, Dee Peters, a certified Herrmann Brain Dominance Instrument® practitioner, aligned the thinking styles of readers of Cuisine at Home, a publication of August Home Publishing, with the content and style of the magazine to more than quadruple revenues in two years.

Bendigo Bank

Growing regional Bendigo Bank, with over 200 bank branches, bucked the trend of banks lurking at the bottom of the top 20 to come in at number four, enjoying a period of goodwill among consumers as it opens yet more community banks in bank free towns and suburbs. “Understanding yourself is the first step. And it’s all done using the Whole Brain® Model™.”

Brown-Forman Learns to Implement 'Killer' Marketing Ideas

Global liquor giant, Brown-Forman, learns to get creative and think outside the box to implement 'killer' marketing ideas in other markets.

Integrating Differing Cultures at a US Navy Command Site

The training process applying the Herrmann® Method established a common language that bridged the gap between two cultures, and also between the different levels and types of command. The HBDI® profiles were used extensively as a development tool to realign employees to more appropriate work. All teams were formed on the basis of HBDI® data and improved work effort and morale resulted.

Professional Services Firm

One of the greatest achievements of the program is the cumulative effect the knowledge of individual thinking preferences and Whole Brain® Thinking has had on the company, and employees who have been trained to think outside of their thinking-preference comfort zone.

U.S. Naval Command Case Study of Mentoring Program

Case Study of the Mentoring Program done by the U.S. Naval Command utilizing the HBDI® to match mentors with mentees resulting in a 99% success rate.