Whole Brain® Technology White Papers
White Papers are a collection of articles about Whole Brain Technology®. The papers are approved by Herrmann International and sometimes written by CEO, Ann Herrmann-Nehdi.
Herrmann International holds the copyright on all White Papers.
April 19, 2013
Teams have become the driving force in many organizations today. We're relying on their collective intelligence to solve problems faster, come up with more innovative ideas, and deliver higher quality results in less time.
But is the sum of the parts really adding up to more?
Download the new white paper, Are Teams Broken? Or Just Not Using Their Heads? Team Thinking in a New Light, to discover:
- A framework that helps teams build trust faster, streamline communications, make better decisions and get the benefit of diverse perspectives.
- How to apply the latest research on thinking and team effectiveness to achieve specific business objectives, whether the team is virtual or co-located, intact or cross functional.
- The limits of "feel good" teambuilding activities, especially when critical business results are on the line.
- Tips for overcoming three common team challenges.
December 3, 2012
Today's business environment is complex and it's pushing your managers and emerging leaders to become more nimble and adaptable. To quickly build their agility, it all starts with their thinking.
Download this complimentary white paper to learn:
- 4 key areas for increasing thinking agility to improve performance and accelerate business outcomes
- How a thinking-based approach helps managers quickly optimize the way work gets done, take decisive action even when there are no clear-cut answers, and tap into the diverse perspectives necessary to achieve breakthrough results
- Why companies like IBM are developing the next generation of global leaders using a foundation of thinking agility
Develop the thinking agility of your managers now — your business depends on it.
August 20, 2012
If your training and coaching strategies focus primarily on behaviors, you could be coming up short. That's because selling approaches and buying decisions are rooted in thinking, not just behaviors.
Thinking styles impact how we process information, how we buy and sell, what we pay most attention to, and how we make decisions. Behavioral approaches can help the sales professional manage a sales conversation in an efficient way, but they don't reflect the mental processes that actually drive purchasing decisions. Particularly in today's demanding world, many external factors are impacting behavior; thinking is what's constant. How do the thinking preferences of individual sales professionals impact their sales performance?
Download this free white paper to learn:
- The reasons behavior-based sales training comes up short
- The role thinking preferences play in buying decisions and selling approaches
- Tips for assessing and applying thinking to each step of the sales process
- Techniques that will help sales professionals drive higher levels of new and repeat business and secure customer loyalty
Sales leaders today are faced with a near constant stream of diverse mental tasks. This white paper explores how sales leaders can develop their Whole Brain® Thinking skills and organize current processes and people development strategies around a common set of tools and methods derived from what we know about thinking preferences and performance. It lays out an easy-to-apply framework that will save sales leaders time, money and energy while delivering the increased speed, skills and productivity necessary to close deals faster and generate more revenue.
September 2, 2009
When it's done right, blended learning offers a very brain-friendly approach to reaching your audiences and achieving desired learning and business objectives. But it can be easy to get caught up in the latest technology options and tools available, losing focus on what really matters: the learning. By using a Whole Brain® approach to plan for your audiences, design your learning, and adjust for environmental and cultural challenges, you'll be able to create memorable, engaging and effective learning that draws on the right solutions for the unique thinking styles of your learners.
Michael Morgan and Ann Herrmann-Nehdi
July 26, 2007
You must be able to change your mindset or way of thinking to know that if you don't change, then no changes will ever happen. If your business is stuck in a rut and has stopped growing, maybe it's time for a change...a change in thinking styles.
January 10, 2004
Understanding the thinking styles of your customers and expanding the thinking styles of your workforce beyond their “regular” preferences may not be a luxury, but a necessity. “Whole Brain® Thinking ” has been scientifically proven to help individuals at all levels become more cooperative and productive, leading to heightened levels of employee and team performance.
To achieve success we must increase performance, but what criteria do you use to measure performance? If you “use your head” as you define success, you will put your whole brain to work and maybe find success and performance in places you didn’t consider.