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Articles

Look here for past, present and future information on Whole Brain Technology.

Developing Management Muscle
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Carolyn May of Stillmuchtooffer Ltd.
June 23, 2010

In this article for OnRec Magazine, Carolyn May of Stillmuchtooffer Ltd. explains how the Herrmann Brain Dominance Instrument® (HBDI®) serves as a valuable multi-purpose management development tool, aiding individual personal development in a way that leads directly to sustained company growth.

Article reproduced from Online Recruitment Magazine by kind permission of DH Publishing Ltd., a wholly owned subsidiary of Tarsus Group plc.

The Key to Successful Learning Programs
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June 3, 2010

In the June 2010 issue of Chief Learning Officer Magazine, Ann Herrmann-Nehdi discusses the role learning style models play in improving learning effectiveness and outcomes. The article highlights IBM’s success in accelerating leadership development by integrating the Herrmann Brain Dominance Instrument® (HBDI®) and Whole Brain® Model into its global new leader development program.

Whole Brain® Thinking: Ignore It At Your Peril
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May 3, 2010

In the May 2010 issue of ASTD’s Training+Development (T+D) Magazine, Ann Herrmann-Nehdi, CEO of Herrmann International, discusses what we’ve learned about Whole Brain® Thinking and Learning since the magazine originally published a series of articles by Herrmann International’s founder Ned Herrmann in the early 1980s.

Harrah’s Leverages Cognitively Diverse Teams For Better Business Results
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January 8, 2010

When the world is in economic turmoil and your business is entertainment, it takes creative thinking to keep ahead of the game. Harrah’s Entertainment, a global provider of branded casinos with 85,000 employees working across six countries, has found that it can reach creative solutions to tough problems and address many major business issues by harnessing the power of “diverse-by-design” teams.

Managing Performance Starts with the Manager
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Ann Herrmann-Nehdi
June 15, 2009

Stress is at an all-time high for managers in this economy, and one thing we know from brain research is that stress creates “noise,” making it even harder to think and focus. Managers are expected to take on more and do it faster in the midst of new challenges and increased distractions. Ironically, to go faster, they’ll need to start by slowing down.

It's All In The Wiring
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Ann Herrmann-Nehdi
September 15, 2007

Ann Herrmann-Nehdi explains how she was "wired" into studying the brain and continuing her father's work.

Management Today: The Cultured Organisation
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Cameron Cooper
September 14, 2007

As business undergoes rapid transformation in the global era, organisational culture is more than ever the key to long-term success. 

Weight loss is all in your head
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CNN.com reprint from Oprah.com
July 18, 2007

Registrants -- some 4,500 -- must have dropped at least 30 pounds and kept them off for a year or more, though the average member has lost twice that much and maintained it for about five years.  What had enabled them to triumph where so many others falter?

FOCUS: Creative and Strategic Thinking: The Coming Competencies
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Ann Herrmann-Nehdi
July 1, 2007
The American Creativity Association publishes a bimonthly newsletter called FOCUS on Creativity in which they have published this article written by Ann Herrmann-Nehdi in the July-August issue.  The article is an examination of the connection between thinking styles and different phases of innovative and strategic thinking processes to more effectively build skills.
Driving Innovations - A Leadership Imperative
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Ann Herrmann-Nehdi for ASTD 2007
January 31, 2007
Leaders of todays' companies must learn to seek out  and reward innovative ideas from all members within their company to be successful and thrive.   Knowing how your team members prefer to think will significantly help your company assess what programs you have in place, or need to put in place, to build skills in innovative thinking and processes.
The Power of Thinking Like a CEO...and Unlike One
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Ann Herrmann-Nehdi Interview by Michele Molnar
November 1, 2006

Being a CEO requires a "whole-brain" approach, and our primary job is to think.  We need to listen for, and leverage, thinking styles from others that brings fresh thinking into the mix, even if that thinking makes us uncomfortable.

Partnerships and Alliances
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Ned Herrmann
January 1, 2006

Whole Brain® methodology forces consideration of all the issues. It is essential that any two or more individuals who desire to form an alliance or partnership start by developing a shared understanding of all the issues, as presented from all four quadrants.

Diplomatic Relations - Wharton's Relationship Building Course
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Fast Company by Jenniger Vilaga
October 15, 2005

Charles Dwyer says "To be effective with people, you have to assume the relationship is asymmetrical, with you accepting 100% responsibility."  The course begins with the HBDI® to categorize people by the way they process information.

Coaching With Style
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Ann Herrmann-Nehdi
December 1, 2003
How using the whole brain to make sure all needs are met results in a more effective and productive coaching/mentoring program.
Actual Results
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Compiled by Cheryl Eckl from HBDI® Case Studies
May 15, 2001

RESULTS that have been achieved from using Whole Brain® Technology™ with the HBDI® and workshops.

Theory Behind The HBDI® and Whole Brain® Technology
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Ned Herrmann
August 1, 1999

The asymmetry of the human body leads to the concept of dominance and, in turn, led Ned Herrmann to create the HBDI® and Whole Brain® Technology.  Read more on the theory behind the HBDI®.

Improve Group Productivity
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Charles G. DeRidder and Mark A. Wilcox
January 1, 1999
Learn how to improve group productivity/efficiency when you’ve tried adding extra people, but you still aren’t getting the results you expected, or needed. Create groups that are organized to maximize the mind.
Brain Power
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Human Resource Executive
September 1, 1998
Training loners to be group-minded thinkers so as to share ideas with others and increase problem-solving practices.
Training With The Brain In Mind
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Ann Herrmann-Nehdi
January 1, 1998
Learn to deliver your key learning points in all four quadrants to provide a better experience for all involved: the trainer/teacher/presenter, the individual learners, and the sponsoring organization.
Creativity, Learning, and the Specialized Brain
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Ned Herrmann
January 1, 1995

We must begin to change our assumptions about learning styles to accommodate those who think differently. In the application of whole brain approaches to education, we don’t teach people how to draw or sculpt as much as we remove the barriers to their ability to see. The understanding of self—the discovering of self—can be greatly facilitated through whole brain® approaches to learning. It’s never too late for gifts and talents to emerge. Never too late!

New Strategies for Achieving Success
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Ned Herrmann and Ann Herrmann-Nehdi
January 1, 1995
How we use all four thinking preferences to optimize our abilities and achieve success.
Creativity and Strategic Thinking
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Ann Herrmann-Nehdi
January 1, 1998

Creative and strategic thinking are no longer optional in today’s rapidly changing environment. We must all learn to tap into our four different selves, as each event requires, in order to optimize our contributions and become successful.

Herrmann International is the creator and originator of the HBDI® - Herrmann Brain Dominance Instrument®, and of Whole Brain® Technology.
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