Case Studies

When Australia's Orange Credit Union began implementing the Herrmann Brain Dominance Instrument^® (HBDI^®) and Whole Brain^® Thinking with its management team, the positive results extended all the way to the Board. This case study explores how Whole Brain Thinking^® is helping change the way management handles meetings, communicates within the team and communicates with staff to reinforce their efforts to build a culture of trust.

In many cases, mergers and acquisitions (M&A) and restructurings fail to achieve their intended benefits because they can inadvertently diminish the intellectual capital of the business. Workforce reductions deplete internal organizational knowledge, morale problems lead to a decrease in motivation, and the ideas and knowledge of the people are often undervalued­. This case study of the merger of two Australian banks outlines how a merger can yield outstanding results when a Whole Brain^® approach and process is applied.

When New Zealand’s iconic snack food company, Cookie Time, was ready to adopt a new strategic approach to grow the business, it realized that nothing less than a cultural transformation would be required to bring everyone on board. The Herrmann Whole Brain® Model provided the underlying language for effectively communicating the new vision, values and guiding principles. Read how integrating Whole Brain® Thinking into the culture turned the vision and values into a reality, ultimately transforming the business.

Read how Yale College, Wrexham, North Wales, used the HBDI^® as part of its "Learning to Learn" project to identify learning preferences and find appropriate strategies to address learning challenges. As the data from this Spotlight on Learning Overview reveals, the HBDI provided the key to unlocking the learning potential of students across the college.

Discover how the Herrmann Brain Dominance Instrument^® (HBDI^®) Model formed the basis for an innovative Get Red program at Australian IT company Integ, helping to raise awareness and build accountability for interpersonal and customer service excellence. By adopting Whole Brain^® Thinking as a part of the corporate culture, the company has been able to ease communication problems within teams; improve teamwork, engagement and retention; and consistently deliver excellence to its customers.

When one of the largest not-for-profit teaching health systems in the country embarked on a journey of transformational change, it knew it would have to harness the best thinking, the most productive collaborations and the active engagement of every employee. And it would have to start with the people on the front line of the transformation: its leaders. In this case study, the institution reveals how the Whole Brain® model became the catalyst for transforming leadership and how Whole Brain® Thinking continues to push the organization to leading-edge excellence – for the people it employs as well as for the patients and communities it serves.

When IBM began the process of updating its highly benchmarked and successful Basic Blue New Leader™ (BBNL™) development program, one thing was certain: quality couldn’t be sacrificed for efficiency. Learn how IBM partnered with Herrmann International to develop The Thinking Accelerator™ featuring HBDIinteractive™, a blended solution that combines state-of-the-art technology with Whole Brain® learning design to increase learning and business application, maximize time spent in the classroom, reach global populations seamlessly and effectively, and develop the next generation of IBM leaders.

Read how the largest provider of information and communications technology in New Zealand is using Whole Brain applications to reduce repeat calls in their in-house and outsourced call centers, saving time and money while increasing customer satisfaction.

Cirque du Soleil is known for breathtaking shows that require the full creativity, technical prowess, determination, physicality and artistry of everyone involved. Learn how Whole Brain Thinking® is helping transform the leadership, decision making and effectiveness of these complex and ever-expanding teams.

Purdue Pharma is always looking for better ways to connect with physicians, whose challenges of delivering patient care and running a practice seem to escalate exponentially each year. Learn how Whole Brain Thinking® and the HBDI® gave Purdue's sales team insight into what matters most to the physicians, helping them better match their approaches to the physicians' thinking preferences and increase sales on a faster curve.

UGN, a preferred producer of high quality acoustic, interior trim and thermal management products, introduced Value Based Management in their organization using Herrmann International’s Whole Brain® Thinking approach and saved their organization $10 million per year. Read how they integrated the Herrmann Brain Dominance Instrument® (HBDI®) into their leadership training program to accomplish their “Action Learning Project” objectives.

By using the Herrmann Brain Dominance Instrument and Whole Brain^® Technology, Dee Peters, a certified Herrmann HBDI practitioner, aligned the content and style of Cuisine at Home, a publication of August Home Publishing, with the thinking styles of the magazine's readers to more than quadruple revenues in two years.

ABC Pharmaceutical is a leading player in the pharmaceutical industry, employing approximately 43,000 people worldwide and marketing in 146 countries.  Learn how ABC used HBDI® Whole Brain Technology® to reduce learning and development cycle times of its new graduate sales reps from 24 months to 7 months.

Case Study of the Mentoring Program done by the U.S. Naval Command utilizing the HBDI® to match mentors with mentees resulting in a 99% success rate.