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1-800-432-HBDI (4234)
or 828-625-9153
or service@hbdi.com

Case Studies

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Orange Credit Union: Improving Teamwork, Trust and Board Meetings with Whole Brain® Communications
View PDF

When Australia's Orange Credit Union began implementing the Herrmann Brain Dominance Instrument® (HBDI®) and Whole Brain® Thinking with its management team, the positive results extended all the way to the Board. This case study explores how Whole Brain Thinking® is helping change the way management handles meetings, communicates within the team and communicates with staff to reinforce their efforts to build a culture of trust.

Westpac Bank and Challenge Bank: A Whole Brain® Process Yields Mergers & Acquisitions (M&A) Success
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In many cases, mergers and acquisitions (M&A) and restructurings fail to achieve their intended benefits because they can inadvertently diminish the intellectual capital of the business. Workforce reductions deplete internal organizational knowledge, morale problems lead to a decrease in motivation, and the ideas and knowledge of the people are often undervalued­. This case study of the merger of two Australian banks outlines how a merger can yield outstanding results when a Whole Brain® approach and process is applied.

Articles

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Developing Management Muscle
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Carolyn May of Stillmuchtooffer Ltd.
June 23, 2010

In this article for OnRec Magazine, Carolyn May of Stillmuchtooffer Ltd. explains how the Herrmann Brain Dominance Instrument® (HBDI®) serves as a valuable multi-purpose management development tool, aiding individual personal development in a way that leads directly to sustained company growth.

Article reproduced from Online Recruitment Magazine by kind permission of DH Publishing Ltd., a wholly owned subsidiary of Tarsus Group plc.

The Key to Successful Learning Programs
Read More
June 3, 2010

In the June 2010 issue of Chief Learning Officer Magazine, Ann Herrmann-Nehdi discusses the role learning style models play in improving learning effectiveness and outcomes. The article highlights IBM’s success in accelerating leadership development by integrating the Herrmann Brain Dominance Instrument® (HBDI®) and Whole Brain® Model into its global new leader development program.

White Papers

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The Best of Both Worlds - Making Blended Learning Really Work By Engaging the Whole Brain®
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When it's done right, blended learning offers a very brain-friendly approach to reaching your audiences and achieving desired learning and business objectives. But it can be easy to get caught up in the latest technology options and tools available, losing focus on what really matters: the learning. By using a Whole Brain® approach to plan for your audiences, design your learning, and adjust for environmental and cultural challenges, you'll be able to create memorable, engaging and effective learning that draws on the right solutions for the unique thinking styles of your learners.

Know Change...or No Change Will Happen
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You must be able to change your mindset or way of thinking to know that if you don't change, then no changes will ever happen.   If your business is stuck in a rut and has stopped growing, maybe it's time for a change...a change in thinking styles.

Research Items

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Research Application Consent Form
Read More

Research Application Consent Form

Genesis of the Whole Brain® Model
Read More

How the Whole Brain® Model and HBDI® (Herrmann Brain Dominance Instrument®) originated.

Brochures

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About Herrmann International
Read More

The originators of Whole Brain® Technology and creators of the Herrmann Brain Dominance Instrument® (HBDI®).

The Whole Brain® Advantage
Read More

Where thinking meets the bottom line.

Videos

View All
Carte Blanche Video
Watch Video

Watch this highly engaging video to see great real-life examples of Brain Dominance in action. The South African news program, Carte Blanche, did an in-depth story on the Whole Brain model applied to education and how it relates to couples and families. 

Challenge Assumptions
Watch Video

Watch this video by Ann Herrmann Nehdi to learn more about how challenging your assumptions can change the end result.

This information is also a part of the InnovationIgniter™ Program.

Testimonials

View All
Chevron Canada
A Metaphor for The HBDI® Do you tune in your favorite radio station when you're in your car by twirling the dial or by programming your favorite stations so you can get them by simply pushing a button? In some ways the way we use our brain is a little like the car radio. We can twirl the dial to get any station we like. But we also have favorite stations that we program in--the ones we prefer to listen to more often. Some people, like my husband, have only rock stations programmed. Other people, like my Mom, are more eclectic and have a combination of easy listening music and radio talk shows. Other people don't have a strong preference and are always fiddling with the dial or reprogramming the stations! Ned Herrmann's four-quadrant model of how the brain works helps us get a read on what "stations" we may have a strong preference for in our ways of thinking. Some of us have a strong preference in one quadrant while others of us have a preference in two, three or even four quadrants. It's not right, it's not wrong, it's just different. Each of us can and do tune into any station we like. If we don't listen to a given station very often we may get some static and it may take some work to tune it in, but it's there for us to access.
- Janice Beer
Cisco
I've been meaning to send you an email to thank you again for your work as a whole and for your session at the Training Conference. My new team (2 direct reports – my first time as a manager!) was assigned to me yesterday. I definitely want us to go through the HBDI® together as it will help us to more effectively communicate with each other and with our clients – and to plan our staff meetings, and to communicate with our families and friends. You can tell I'm a huge believer in the Whole Brain® Model!
- Kristen Wright, CDO Learning & Development Manager

Case Studies

View All
Orange Credit Union: Improving Teamwork, Trust and Board Meetings with Whole Brain® Communications
View PDF

When Australia's Orange Credit Union began implementing the Herrmann Brain Dominance Instrument® (HBDI®) and Whole Brain® Thinking with its management team, the positive results extended all the way to the Board. This case study explores how Whole Brain Thinking® is helping change the way management handles meetings, communicates within the team and communicates with staff to reinforce their efforts to build a culture of trust.

Westpac Bank and Challenge Bank: A Whole Brain® Process Yields Mergers & Acquisitions (M&A) Success
View PDF

In many cases, mergers and acquisitions (M&A) and restructurings fail to achieve their intended benefits because they can inadvertently diminish the intellectual capital of the business. Workforce reductions deplete internal organizational knowledge, morale problems lead to a decrease in motivation, and the ideas and knowledge of the people are often undervalued­. This case study of the merger of two Australian banks outlines how a merger can yield outstanding results when a Whole Brain® approach and process is applied.

Articles

View All
Developing Management Muscle
View PDF
Carolyn May of Stillmuchtooffer Ltd.
June 23, 2010

In this article for OnRec Magazine, Carolyn May of Stillmuchtooffer Ltd. explains how the Herrmann Brain Dominance Instrument® (HBDI®) serves as a valuable multi-purpose management development tool, aiding individual personal development in a way that leads directly to sustained company growth.

Article reproduced from Online Recruitment Magazine by kind permission of DH Publishing Ltd., a wholly owned subsidiary of Tarsus Group plc.

The Key to Successful Learning Programs
Read More
June 3, 2010

In the June 2010 issue of Chief Learning Officer Magazine, Ann Herrmann-Nehdi discusses the role learning style models play in improving learning effectiveness and outcomes. The article highlights IBM’s success in accelerating leadership development by integrating the Herrmann Brain Dominance Instrument® (HBDI®) and Whole Brain® Model into its global new leader development program.

White Papers

View All
The Best of Both Worlds - Making Blended Learning Really Work By Engaging the Whole Brain®
View PDF

When it's done right, blended learning offers a very brain-friendly approach to reaching your audiences and achieving desired learning and business objectives. But it can be easy to get caught up in the latest technology options and tools available, losing focus on what really matters: the learning. By using a Whole Brain® approach to plan for your audiences, design your learning, and adjust for environmental and cultural challenges, you'll be able to create memorable, engaging and effective learning that draws on the right solutions for the unique thinking styles of your learners.

Know Change...or No Change Will Happen
View PDF

You must be able to change your mindset or way of thinking to know that if you don't change, then no changes will ever happen.   If your business is stuck in a rut and has stopped growing, maybe it's time for a change...a change in thinking styles.

Research Items

View All
Research Application Consent Form
Read More

Research Application Consent Form

Genesis of the Whole Brain® Model
Read More

How the Whole Brain® Model and HBDI® (Herrmann Brain Dominance Instrument®) originated.

Brochures

View All
About Herrmann International
Read More

The originators of Whole Brain® Technology and creators of the Herrmann Brain Dominance Instrument® (HBDI®).

The Whole Brain® Advantage
Read More

Where thinking meets the bottom line.

Videos

View All
Carte Blanche Video
Watch Video

Watch this highly engaging video to see great real-life examples of Brain Dominance in action. The South African news program, Carte Blanche, did an in-depth story on the Whole Brain model applied to education and how it relates to couples and families. 

Challenge Assumptions
Watch Video

Watch this video by Ann Herrmann Nehdi to learn more about how challenging your assumptions can change the end result.

This information is also a part of the InnovationIgniter™ Program.

Testimonials

View All
Chevron Canada
A Metaphor for The HBDI® Do you tune in your favorite radio station when you're in your car by twirling the dial or by programming your favorite stations so you can get them by simply pushing a button? In some ways the way we use our brain is a little like the car radio. We can twirl the dial to get any station we like. But we also have favorite stations that we program in--the ones we prefer to listen to more often. Some people, like my husband, have only rock stations programmed. Other people, like my Mom, are more eclectic and have a combination of easy listening music and radio talk shows. Other people don't have a strong preference and are always fiddling with the dial or reprogramming the stations! Ned Herrmann's four-quadrant model of how the brain works helps us get a read on what "stations" we may have a strong preference for in our ways of thinking. Some of us have a strong preference in one quadrant while others of us have a preference in two, three or even four quadrants. It's not right, it's not wrong, it's just different. Each of us can and do tune into any station we like. If we don't listen to a given station very often we may get some static and it may take some work to tune it in, but it's there for us to access.
- Janice Beer
Cisco
I've been meaning to send you an email to thank you again for your work as a whole and for your session at the Training Conference. My new team (2 direct reports – my first time as a manager!) was assigned to me yesterday. I definitely want us to go through the HBDI® together as it will help us to more effectively communicate with each other and with our clients – and to plan our staff meetings, and to communicate with our families and friends. You can tell I'm a huge believer in the Whole Brain® Model!
- Kristen Wright, CDO Learning & Development Manager
Herrmann International is the creator and originator of the HBDI® - Herrmann Brain Dominance Instrument®, and of Whole Brain® Technology.
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