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Whole Brain® Resources
Case Studies
When Slagelse Municipality, a large municipality of 77,000 people in Denmark, instituted a goal of becoming more development focused in 2008, it realized that one of the first obstacles it would have to overcome was the lack of a system for managing projects. This study describes how a framework of Whole Brain® Thinking provided cross-functional consistency and helped alleviate the communication and conflict issues that often arise when projects involve a wide variety of stakeholders with varying priorities, preferences and goals.
As the largest foreign investor in the Indian power sector, CLP India addressed the challenges of meeting the growing capacity demands in India head on, starting with a framework of Whole Brain® Thinking. This case study shows how the Whole Brain® approach has helped the company transform its culture, develop the leadership skills necessary to manage growth, and lead the industry with a focus on both conventional and renewable energy.
June 20, 2011
Can the HBDI® provide insights into your marriage? After a fight involving finances, this Wall Street Journal reporter and her husband discovered that their opposite dominant brain quadrants had a hand in the argument.
Carolyn May of Stillmuchtooffer Ltd.
June 23, 2010
In this article for OnRec Magazine, Carolyn May of Stillmuchtooffer Ltd. explains how the Herrmann Brain Dominance Instrument® (HBDI®) serves as a valuable multi-purpose management development tool, aiding individual personal development in a way that leads directly to sustained company growth.
Article reproduced from Online Recruitment Magazine by kind permission of DH Publishing Ltd., a wholly owned subsidiary of Tarsus Group plc.
Sales leaders today are faced with a near constant stream of diverse mental tasks. This white paper explores how sales leaders can develop their Whole Brain® Thinking skills and organize current processes and people development strategies around a common set of tools and methods derived from what we know about thinking preferences and performance. It lays out an easy-to-apply framework that will save sales leaders time, money and energy while delivering the increased speed, skills and productivity necessary to close deals faster and generate more revenue.
When it's done right, blended learning offers a very brain-friendly approach to reaching your audiences and achieving desired learning and business objectives. But it can be easy to get caught up in the latest technology options and tools available, losing focus on what really matters: the learning. By using a Whole Brain® approach to plan for your audiences, design your learning, and adjust for environmental and cultural challenges, you'll be able to create memorable, engaging and effective learning that draws on the right solutions for the unique thinking styles of your learners.
Research Application Consent Form
How the Whole Brain® Model and HBDI® (Herrmann Brain Dominance Instrument®) originated.
The originators of Whole Brain® Technology and creators of the Herrmann Brain Dominance Instrument® (HBDI®).
Where thinking meets the bottom line.
Watch this highly engaging video to see great real-life examples of Brain Dominance in action. The South African news program, Carte Blanche, did an in-depth story on the Whole Brain model applied to education and how it relates to couples and families.
Watch this video by Ann Herrmann Nehdi to learn more about how challenging your assumptions can change the end result.
This information is also a part of the InnovationIgniter™ Program.
A Metaphor for The HBDI®
Do you tune in your favorite radio station when you're in your car by twirling the dial or by programming your favorite stations so you can get them by simply pushing a button?
In some ways the way we use our brain is a little like the car radio. We can twirl the dial to get any station we like. But we also have favorite stations that we program in--the ones we prefer to listen to more often.
Some people, like my husband, have only rock stations programmed. Other people, like my Mom, are more eclectic and have a combination of easy listening music and radio talk shows. Other people don't have a strong preference and are always fiddling with the dial or reprogramming the stations!
Ned Herrmann's four-quadrant model of how the brain works helps us get a read on what "stations" we may have a strong preference for in our ways of thinking. Some of us have a strong preference in one quadrant while others of us have a preference in two, three or even four quadrants. It's not right, it's not wrong, it's just different.
Each of us can and do tune into any station we like. If we don't listen to a given station very often we may get some static and it may take some work to tune it in, but it's there for us to access.
- Janice Beer
I've been meaning to send you an email to thank you again for your work as a whole and for your session at the Training Conference. My new team (2 direct reports - my first time as a manager!) was assigned to me yesterday. I definitely want us to go through the HBDI® together as it will help us to more effectively communicate with each other and with our clients - and to plan our staff meetings, and to communicate with our families and friends. You can tell I'm a huge believer in the Whole Brain® Model!
- Kristen Wright, CDO Learning & Development Manager
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