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Creative Brain Book, The

$32.50

Ned Herrmann’s widely acclaimed book traces the scientific and historical basis of his innovative Whole Brain® Thinking approach. Filled with personal anecdotes, data, useful charts and practical, easy-to-apply models, it will inspire and entertain readers while showing them how to enhance creativity at both the individual and organizational levels.


Herrmann International is the creator and originator of the HBDI® - Herrmann Brain Dominance Instrument®, and of Whole Brain® Technology.