Whole Brain Business Book, The
The Whole Brain Business Book, by Ned Herrmann
Goodbye, left brain/right brain. Farewell to simplistic concepts and superficial solutions. In the hot arena of mind research and its applications in business, the new benchmark is Ned Herrmann’s whole brain® technology. It delivers what it promises.
Here, in his most recent book, Herrmann himself shows how to apply his famous four-quadrant paradigm for maximum productivity and creativity at work! It is the first book to apply the whole brain® thinking exclusively to business.
The culmination of decades of research, this guide is as well-balanced as the model of the brain it describes: it is visionary and communicative, logical, organized, with conclusions drawn from a database of over 1,000,000. You and your organization will use it to:
If the administrators in your company are stifling the new ideas put forth by the communicators and visionaries...or if you’ve shifted too much power from the marketers to the budget cutters and are now paying the price...it’s time to get back in balance. Ned Herrmann will show you how to harness the power of all four thinking styles, with exercises and examples citing lead-edge companies. It’s smart business. And it’s Fun!