Book Bundle

$54.00

Creative Brain Book, The

Ned Herrmann’s widely acclaimed book traces the scientific and historical basis of his innovative Whole Brain® Thinking approach. Filled with personal anecdotes, data, useful charts and practical, easy-to-apply models, it will inspire and entertain readers while showing them how to enhance creativity at both the individual and organizational levels.

Whole Brain Business Book, The

Goodbye, left brain/right brain. Farewell to simplistic concepts and superficial solutions. In the hot arena of mind research and its applications in business, the new benchmark is Ned Herrmann’s whole brain® technology. It delivers what it promises.

The culmination of decades of research, this guide is as well-balanced as the model of the brain it describes: it is visionary and communicative, logical, organized, with conclusions drawn from a database of over 1,000,000. You and your organization will use it to:

• Learn about yourself and your company
• Break out of the “box” created by overreliance on one or two styles of thinking
• Optimize your leadership and followership styles
• Create and manage Whole Brain Teams
• Inject creativity into every area of business