A History of Innovation

Ned Herrmann, founder of Herrmann International and the originator of Whole Brain^® Thinking first pioneered the study of the brain in the field of business while working as Manager of General Electric Corporation’s Management Education.

Herrmann wrote a widely acclaimed book, The Creative Brain, tracing the scientific and historical roots of his innovative “Whole Brain^® Thinking” approach.  In 1995, McGraw Hill published Herrmann’s next groundbreaker: The Whole Brain Business Book, creating a new benchmark in the hot arena of mind research and its applications to business.

With new products, services, and workshops that encompass a wealth of practical business topics, from developing strategy at the executive level to increasing sales force productivity, Herrmann International can help take your organization to the next level.

Herrmann International is a certified Women's Business Enterprise, certified by the Women's Business Enterprise National Council (WBENC) and HUBZone certified.