Click on the image below to watch an interview about one key area of applying the Whole Brain® Advantage.
In this brief video segment, Ann Herrmann-Nehdi interviews Ann-Louise De Boer of Herrmann International Africa about her work in helping leaders apply a Whole Brain® framework to increase their effectiveness as they move up the management pipeline.
40 Ways to Drive the Whole Brain® Advantage
Ned Herrmann, founder of Herrmann International, wrote that the Whole Brain® Model is an organizing principle of how the brain works. When you think of it in those terms, you begin to realize how many ways Whole Brain® Thinking can be applied to drive the Whole Brain® Advantage.
First, what is an organizing principle? Wikipedia defines it this way:
An organizing principle is a core assumption from which everything else by proximity can derive a classification or a value. It is like a central reference point that allows all other objects to be located.
Ned kept a running list of key applications of Whole Brain® Thinking under the organizing principle of the brain, so in honor of his birthday this month and as part of our 30th anniversary celebration this year, we decided to publish a list of 30 applications to drive the Whole Brain® Advantage – a download from “Ned’s head,” so to speak.
But once we started researching it, we found that we couldn’t limit it to 30…
40 Ways to Drive the Whole Brain® Advantage
Under the Organizing Principle of the Brain
| Advertising | Management Development |
| Applied Creative Thinking | Marketing | Boredom | Marriage |
| Career Orientation | Meeting Design |
| Coaching | Organizational Design |
| Communication | Organization Effectiveness |
| Counseling | Personal Growth |
| Creative Problem Solving | Post-Merger Integration |
| Customer Service | Process Design |
| Decision Making | Product Design |
| Family Relationships | Project Management |
| Group Process | Sales |
| Health | Sports |
| Human Resource Development | Strategic Thinking |
| Innovation | Task Force Creation |
| Investing | Teaching & Training Delivery |
| Job Design | Team Building and Bonding |
| Leadership Development | Time Management |
| Learning | Workshop Design |
| Learning Design | Writing |
Your Chance To Win! Contribute to the Collective Intelligence of the Whole Brain® Thinking Community
As vast as this list is, we know it’s only the tip of the iceberg, and that’s why we want your input. As an organizing principle, the Whole Brain® Model can help you manage all aspects of your work and personal life, so tell us:
- What would you add to this list? How else are you applying Whole Brain® Thinking?
- Which one application do you think will be most important to organizational success in 2011?
Visit the Whole Brain® Blog to weigh in on these questions, and you could win an HBDI® Profile Board.
The Profile Board is a great tool for reinforcing the application of Whole Brain® Thinking and organizing team activities and interactions around a central reference point of Whole Brain® Thinking. Two winners will be selected via random drawing from the comments submitted on the blog entry, The Organizing Principle of the Brain (And Our Latest Blog Contest!)
You must submit your comments by March 18, 2011, to be eligible to win, but we hope you’ll continue to contribute to the collective intelligence of the Whole Brain® Thinking community by adding to the list as you come up with new applications.
> More to come: We’re also working on a sortable tool that will give you quick access to the reference information related to these applications in Ned’s books, “The Creative Brain” and “The Whole Brain® Business Book.” Look for information about the availability of this tool in a future issue of BrainBytes™.
And if you don’t already have a copy of these two landmark books, be sure to take advantage of our special 2–for–$30 set price while it’s still available.
back to topTHINC™ Webinars: Learn At Your Desktop Every Month
Want to know how some of the most progressive and successful organizations in the world are getting the Whole Brain® Advantage? Interested in learning about the latest trends in Whole Brain® Thinking? Looking for best practice approaches you can apply in your organization?
Get the inside track by attending our monthly THINC™ Webinars. Recent webinars have addressed such topics as:
- Using HBDI® Data for Successful Mentor Matching
- Comparing Assessments
- Secrets of a Whole Brain® Sales Process
- Whole Brain® Learning Design
- Bridging the Generational Divide with Whole Brain® Thinking
- Leadership Coaching
- Negotiating the “Yes” With Whole Brain® Thinking
- Applying Whole Brain® Thinking to Create a Culture of Integrity
Be sure to check the Webinars section of our website for the latest learning opportunities and to reserve your seat. These popular events fill up quickly, and you must pre-register to attend.
Missed a THINC™ Webinar? You’ll find recordings from previous THINC™ Webinars in the Webinars section of our website, along with downloadable summary slide decks.
back to topOn-Demand Webinar: Developing Agile Leaders
Join Ann Herrmann-Nehdi’s Whole Brain® Thinking Discussion Group on the Training Magazine Network and get anytime access to her Feb. 22nd webinar, Leadership Agility: Four Secrets to Developing Leaders in an Increasingly Complex World.
Ann shares specific, actionable tips for developing the creative, integrative, adaptive thinking skills essential to every leader’s success as they navigate the obstacles in today’s work environment. She also provides examples of the leadership development strategies major global organizations are implementing to gain a Whole Brain® Advantage.
Registration on Training Magazine Network is fast and free. You’ll also get access to previous webinar recordings, webinar handouts, additional downloads and ongoing discussion groups.
back to topAsk The Expert: Whole Brain® Tips for Presenting Training Webinars
Q. I'm looking for tips on training (soft skills) using Whole Brain® methods via webinar/conference style of training. What has worked in the past?
A. Webinar technology offers an effective way to reach learners all over the world simultaneously, and they never have to leave their desks. However, keeping your learners engaged can be much more challenging than in the traditional face-to-face classroom.
Download Whole Brain® Webinar Design Tips (PDF) for helpful hints on how to get the most out of using webinar technology in training while avoiding potential pitfalls.
Not sure what delivery methods and online interactions are appropriate for your audience? Download our white paper, The Best of Both Worlds: Making Blended Learning Really Work By Engaging the Whole Brain®, for further exploration of this topic, including a Whole Brain® Locator Map for Online Learning Activities.
Have a question about Whole Brain® Technology, the HBDI® or how to apply Whole Brain® Thinking for better results in specific areas? Ask the experts!
Submit your questions to Jennifer@hbdi.com and an expert will answer them in a future issue of BrainBytes™.
back to topUpcoming Events
ASTD 2011 International Conference & Exposition
Orlando, FL
Wednesday, May 25, 2011
1:15—2:45 pm
W304: Sticky or Stuck? Really Engage Learners' Brains for Lasting Results
Ann Herrmann-Nehdi shows you how to use the best tool available – your learners' brains – to develop and deliver learning that lasts, no matter how broad or diverse your audience.
The Conference Board – Human Capital Conferences
New York, NY
Thursday, May 26, 2011
9:00 am—5:00 pm
Talent Management Workshop I: Mobilizing and Leveraging the Collective Intelligence of Your Organization
Ann Herrmann-Nehdi and Rich DeSerio, Manager of the Global Design Team, Leadership Development, for IBM's Center for Learning and Development, will show you how to practically apply current brain research to get a full Return on Intelligence® in your organization, beginning with your leaders.
back to topProduct News: Book Bundle Special Expires March 31
Want to get inside Ned’s head? Now through March 31, 2011, you can order a set of two groundbreaking books by Herrmann International founder Ned Herrmann for a special price of $30. It’s all part of our 30th anniversary limited-time offers.
Your set will include:
The Creative Brain Book: Ned Herrmann’s widely acclaimed book traces the scientific and historical basis of his innovative Whole Brain® Thinking approach. Filled with personal anecdotes, data, useful charts and practical, easy-to-apply models, it will inspire and entertain you while showing you how to enhance creativity at both the individual and organizational levels.
The Whole Brain® Business Book: The first book to apply Whole Brain® Thinking exclusively to business, “The Whole Brain® Business Book” represents the culmination of decades of research. Using a Whole Brained style that combines visionary insights, exercises citing examples from leading-edge companies, and a logical, organized framework, Ned shows you how to harness the power of all four thinking styles to optimize your organization and achieve better business results.
This special offer expired on March 31, 2011. To purchase these books, please visit The Creative Brain Book and The Whole Brain® Business Book.
back to topRecent News on Thinking and the Brain
- Why thinking preferences matter in business. This article discusses how the mix of thinking preferences makes up a company’s DNA, which then determines the organization’s culture and its approach to the market.
- Navigate the brain. The Human Connectome Project aims to provide an unparalleled compilation of neural data, an interface to graphically navigate this data, and the opportunity to understand the brain in new ways.
- Risk taking and the teenage brain. New research suggests that teenage peer pressure has a distinct effect on brain signals involving risk and reward, helping to explain how teen groupthink can lead to bad decisions.
- Put on your thinking cap – literally. Scientists say electrical stimulation from a brain-zapping “thinking cap” can boost problem-solving ability by helping people think outside the limits of their preconceptions.
Upcoming Certification Workshops
“It’s very useful for this organization to understand where our thinking preferences are in order to realign or understand our differences.” – France Dufresne, Director for Organizational Development and Training, Cirque du Soleil
You’ll be an integral part of the effort to turn Whole Brain® Thinking into a way of doing business when you join the ranks of the Herrmann HBDI® Certified Practitioners.
Herrmann HBDI® Certification
March 22 – 25, Dallas, TX
For detailed location and registration information, please email service@hbdi.com or call 800-432-4234 and select option 6 for Client Services.
Host a Dedicated Certification Workshop. When you host an internal dedicated certification workshop, your participants will explore the concepts, tools and skills necessary to deliver the HBDI® with individuals, pairs and teams in a learning environment that is tailored especially to their needs and the organization’s objectives.
If you are interested learning more about the benefits of a dedicated certification workshop, contact your Herrmann International representative.
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