October 2009
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  1. Comparing Assessments? The Answers Lie in the Premise
  2. How a Regimen of Whole Brain® Thinking Helps Healthcare Leaders Reach Breakthrough Results
  3. Program Changes Will Increase Value of HBDI® Certification Status
  4. Thinking Accelerator™ Practitioner’s Kit Available
  5. Recent News on Thinking and the Brain
  6. Certification Schedule
  7. Get Social With Herrmann International

To view a video version of this newsletter, presented by Herrmann International’s CEO, Ann Herrmann-Nehdi, click on the image below

Comparing Assessments? The Answers Lie in the Premise

If you are certified to use the Herrmann Brain Dominance Instrument® (HBDI®), you have probably been asked the following at some point:

Some Background on Premises

Understanding the premises of different assessments can help you answer these questions. A premise is the foundation on which something is constructed, and it impacts what information individuals will gain from the assessment.

In the diagram to the left, assessments are divided into three categories based on their separate premises:

A brain-based assessment considers “how do I process information?” The HBDI® is a brain-based assessment.

A psychologically based assessment considers “what does this mean about me?” The MBTI® is an example of a psychologically based assessment.

Finally, a behavior-based assessment considers “how do others perceive me?” The DiSC® or Social Styles models are examples of behavior-based assessments.

As illustrated by the non-overlapping portions of the diagram’s three circles, each type of assessment provides unique information to people: The HBDI® provides information that is different from psychological or behavior-based assessments.

At the same time, there are some similarities in the information provided and what the individual can learn, regardless of premise. These similarities are represented by the overlapping portions of the circles, and where the three circles overlap in the center of the diagram, even more similarities exist.

Because each assessment provides information that describes an individual in the language and terminology of its premise, assessments based on different premises will have limited compatibility with each other. While there may be some similarities or correlations between the two, the MBTI®, a psychological assessment, does not measure the same things as the HBDI®, a brain-based assessment.

How is the HBDI® different from other assessments?

First, its premise – which focuses on thinking preferences – likely measures different information than the assessments to which it is being compared. Since the basis of the HBDI® is the metaphor of the brain, the premise is that we all have a brain, we just each use ours differently. This foundation underlies the positive learning experience of the HBDI® (i.e., There are some areas that may not be as comfortable for you, but you are not limited in what you can do.), and it also introduces individual accountability – which may not exist with other assessments.

Second, the HBDI® was created for a business environment (originated at General Electric) and designed to help people get to application to gain benefit. The majority of assessments are created for individuals; many are designed to raise awareness and impart knowledge with less focus on application.

Validity is also an important differentiating factor. The HBDI® is a validated assessment, while a number of assessments are not. Key areas of validation include test/retest reliability, face validity and internal construct reliability.

Finally, the HBDI® is based on the Whole Brain® Model, which serves as a “meta-model” that can describe a wide variety of mental processes, including customer viewpoints, style of communication, corporate culture and others. As a result, the HBDI® is scalable and applicable to business in ways other assessments are not.

Can the HBDI® be used with other assessments?

Yes! As the diagram to the left shows, it measures different things and also has some degree of similarity or overlap with other assessments

Helping individuals understand the differences and similarities between the information presented to them by different assessments is important. We know the same information presented in a different way makes a connection with different people. The HBDI® capitalizes on this learning technique by presenting multiple options for explaining a profile:

Individuals and organizations use the designation that works for them. Knowing the remaining options allows them to communicate their preferences inside and outside their organization.

If you use an additional assessment will it confuse people?

It may create confusion without a clear explanation since some assessments use similar colors, letters, names or numbers. Employees outside of Organization Development and Human Resources may be more interested in applying assessment information and less concerned about the differences and similarities between assessments.

Anything that slows down the process of getting to application – like determining which assessment information to use – could be a negative. The more time spent on application, the greater the likelihood that the assessment information will be utilized. Keep in mind that without application, there is little benefit or Return on Intelligence™.

The HBDI® has been and continues to be one of the most effective assessments in business. Your use and support of the instrument as you work with internal and external clients is a major factor in its effectiveness. Thanks for your ongoing support, and let us know if there are additional questions we can answer about the HBDI® and other assessments.

How a Regimen of Whole Brain® Thinking is Helping Healthcare Leaders Reach Breakthrough Results

When one of the largest not-for-profit teaching health systems in the country embarked on a journey of transformational change, it knew it would have to harness the best thinking, the most productive collaborations and the active engagement of every employee. And it would have to start with the people on the front line of the transformation: its leaders.

In this case study, the institution reveals how the Whole Brain® model became the catalyst for transforming leadership, and how Whole Brain® Thinking continues to push the organization to leading-edge excellence — for the people it employs as well as for the patients and communities it serves.

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Program Changes Will Increase Value of HBDI® Certification Status

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Herrmann HBDI® Certified Practitioners will begin to realize a whole new level of value from their certification status as new program requirements and processes are implemented in the coming year.

To help our Certified Practitioners maintain their skill levels in today’s rapidly changing environment, Herrmann International is making several adjustments to the certification program and maintenance process. Already, newly certified practitioners are completing the revised program and practicum, which includes a comprehensive four-day certification workshop. In total, these updates will increase the prestige that comes with being an HBDI® Certified Practitioner by helping individuals:

If you are a Herrmann HBDI® Certified Practitioner, you will be receiving full details about the new program processes and maintenance requirements this fall. If you have questions in the meantime, please feel free to contact your Client relationship Manager (CRM) at 800-432-4234.

Interested in becoming certified? Email service@hbdi.com or call 828-625-9153 and select option 6 for client services.

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Thinking Accelerator™ Practitioner’s Kit Available

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Herrmann International’s program the Thinking Accelerator™ featuring HBDIinteractive™ offers a range of options for bringing Whole Brain® Thinking to individuals, teams and groups. To aid certified practitioners in the positioning, delivery and implementation of this blended solution, we have assembled a Practitioner’s Kit with a variety of downloadable tools, resources, recorded webinars and templates.

If you are beginning an implementation of the Thinking Accelerator™, please contact your CRM at 800-432-4234 to get access to this kit. It contains everything you need to deliver a quality learning experience.

**This program was recently honored at the Chief Learning Officer Fall Symposium, receiving the Silver Learning in Practice Award for Excellence in Content from Chief Learning Officer Magazine.**
Learn more.

Are you a certified practitioner looking for an efficient, effective way to power up the workforce this fall?
For a limited time, Herrmann International is offering certified practitioners a special opportunity to implement the Thinking Accelerator™ featuring HBDIinteractive™ at no cost to the organization!
Call your CRM today at 800-432-4234 and ask about the “Power Up” Package.


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Recent News on Thinking and the Brain

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