This year marks the 15th anniversary of Brain Awareness Week (BAW), the annual campaign to increase public awareness about the progress and benefits of brain research.

Founded and coordinated by the Dana Alliance for Brain Initiatives and European Dana Alliance for the Brain, BAW unites the efforts of universities, hospitals, patient groups, government agencies, schools, service organizations and professional associations around the world in a weeklong celebration of the brain.

Brain Fact: The Plastic Brain
The brain is constantly changing in response to experiences, and retains its flexibility well into old age. The healthy brain loses relatively few neurons with age, and even generates new neurons regularly.
– The Dana Foundation (Get more brain facts)

No matter your age, the best way to keep your brain “fit” is by exercising it. Visit the Whole Brain® Blog to download a quiz to help you sharpen your thinking skills, and then add your comments: What will you do this week to ramp up your Whole Brain^® Thinking skills to get better results?